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In today’s world, video marketing has became very popular. Now every business uses the video marketing to enhance their sales. Below given are some reasons why video marketing is so powerful today. 1. Audience are more interested in videos. It is observed that people watches video on a weekly basis. They are more interested in watching videos. This means that videos on your site will attract more customers. This is one reason why video marketing is so popular. 2. Improved Sales. It is observed that people are more willing to buy products after watching the videos as the videos show them properly how the products work. You can easily convey your message to the audience. Thus, people easily understands your point and purchases your product. 3. Expanding event potential. If you want to be the leader of the internet marketing then it is important for you to increase the number of people knowing about the products and services. Videos help in doing the same. As I have already mentioned, people may feel bore to read large text. But the case is not the same with the videos. Whoever visits your site will watch the videos and thus he will come to know about your products and services. This is another reason for the video marketing to be so powerful. These are some of the reasons for video marketing to be very powerful