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Social Media Marketing is very important in the world of online business. Today, almost every business use social media marketing for more profit. Social Media Marketing has always provided companies with better results. But still there are some who have a question in mind - why social media marketing matters? They should know what is the importance of social media marketing. Given below are the reasons why social media marketing matters. I hope you will get your answer. 1. Increased traffic. Social Media Marketing helps you in increasing traffic to your website. It is not at all surprising to hear that most of the population is now on social media. There is hardly anyone who is not on social media. Thus, more and more people will come to know about you and visit your website. Thus, traffic is increased on your website. 2. Brand loyalty. If you are a business owner then you should know the importance of trust that customers should have on you. You will not be able to sell any of your products if people don’t believe you. It is observed that business on social media are believed more by people than those who are not present on social media. Thus, social media marketing helps you in getting trust of people. 3. Boosting SEO. If you have an online business then you must know that you must be on the first page of search engine results page. It is observed that people don’t go beyond the first page. Thus, if you are not on the first page then people will not know that your site exist. Social Media Marketing helps you in getting a higher rank. Google and other search engines now consider the presence of business on social media for ranking them. Thus, if you are present on social media then you will get a higher rank than those who are not. 4. Customers can find you. As said above, if your website is not ranked on the first page, you will not be able to get any visitors. If your website is on some 8th page or more then it is obvious that people are not going to even know that any such site exist. But if you are present on social media then people can find you easily. Thus, presence on social media helps you in knowing people about your business. 5. Your competitors are using it. The most important reason for using social media marketing is that your competitors are using it. As I have mentioned earlier, business present on social media are ranked higher in search engine results page than those who are not. So you will be left behind. But why should you give chance to your competitors to do so. You should do social media marketing. This will help you in remaining in the competition and also walk with the trend. I hope now you clearly understand why it is important to do social media marketing and why it matters. Thus, start doing it if you have not started till now.