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Social Media Marketing today has became one of the powerful marketing tool. There was a time when it was not used for business. It was considered not to be fit for promotion of products and services. But as time passed, this thinking was changed. Now people started making use of social media for the promotion of their products and services. Today, it is used by almost every business. Now why should they use social media marketing? Well, the answer for this question is given below. Reading below reasons will let you know why it is so important. 1. Increased brand loyalty. It is observed that the business who promotes their products and services on social media are more believed by people than those who ignore to promote their products on the social media. Thus, it is clear that people trust more on business who are on social media. It is known to all how important trust is in any business. It is very important that people trust you and your products. How can you expect them to purchase your products when they don’t believe you? 2. Increased traffic. Social Media Marketing helps you to gain more traffic to your website. It becomes a difficult task for you to reach out to people other than those who are already familiar with your business if your business is not on social media. They search for you with the same keywords for whom you are already ranked. But if you are on social media then you are easily able to reach to those people. Also, social media helps you in directing people directly to your site. Thus, traffic on your site is increased. 3. Better SEO ranking. Social Media helps you in getting a higher rank on search engine results page. Search engines rank websites by taking the point into account whether they are on social media or not. Business that are present on social media are gets a higher rank than those who are not present. Thus, your SEO is improved. This is the point where you can be ahead of your competitors. If you are on social media and they are not then obviously you will get a better rank than them. Social Media Marketing should be done by every business. You must walk with the trend going on. This will be very beneficial for you.