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Social Media Marketing is very effective method of gaining attention of people through social media. You can easily attract your target audience if your business is on social media platforms. There are various reasons why one should go for social media marketing. There are a number of companies that have got benefit from social media marketing. Given below are the reasons why one should do social media marketing. 1. Social Media Marketing helps in increasing your brand loyalty. People believe more the companies who advertise on social media. Thus, if you are on social media then you will be believed more by people. Companies should use the tools offered by social media marketing to connect better with the customers. Developing a loyal customer base is very important for any business. Trust becomes very important when it comes for the sale of your products. People will purchase your products only if they believe in you. Otherwise they don’t. 2. Social Media Marketing helps you in increasing your conversion rate. It is observed that people like more to be engaged with other people, not with brands. Your brand is able to act like a person on social media. Thus, people interacts with you and thus, they convert to your loyal customers. Every blog, posts, images or videos that you put on social media is also an opportunity for you to convert people to customer. It is not so that every post is going to give you a conversion. But why to leave any chance of getting conversion. 3. Social Media helps you in increasing traffic to your website. Social Media helps you in reaching to more and more people. If your business is not on social media then the traffic is limited only to those people who are already familiar with your business. But if you are on social media then more and more people come to know about your business. Thus, this increases traffic to your site and also the possibility of conversion of that visitors to your loyal customers. Social Media has always helps business in increasing their profit they earn from their business. Now when you know why one should use social media marketing, you should now start doing it.