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Social Media Marketing has helped business in their growth. It is one of the best way of promoting products and services. Companies should go for social media marketing. It is important for them to do so if they want to earn profit from their investment. Social Media Marketing helps their business in building brand loyalty. It is important that people trust you. Otherwise, they are not going to purchase any of your products. Instead they will prefer your competitors. Social Media Marketing gives you more opportunities to convert. Whenever you post something new on social media, it is an opportunity for you to attract someone. The reaction of someone on your post is the chance for him to become your visitor and thus, there is a chance for the conversion of that visitor to your loyal customer. It is not so that every post you make is going to make a conversion for you. But you should not leave any opportunity to convert visitor to customer. Social Media Marketing helps you in getting a better ranking on search engine results page. Google and other search engines gives a rank to the website on the basis of their presence on social media. Thus, if you are on social media then you will get a higher rank. If you are not then your competitors will be given the same. Thus, you will be left behind. I hope you clearly understand now why companies should go for social media marketing. This is definitely going to help them in being ahead of their competitors and thus, gaining more popularity.