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Social Media Marketing has gained much importance in a very short time. Today, most of the business use social media marketing to promote their products and get better results. Social Media Marketing is very important for any business who wants to succeed. Below given are the reasons why business do social media marketing. 1. Social Media Marketing helps in getting traffic to your site. It helps you to know where is your target audience and then attract them. If you are on social media then more and more people visit your site. Without social media, it becomes difficult for you to reach out to people other than your loyal customers. 2. Social Media Marketing helps in improving your website’s SEO. Google now ranks website taking the point into consideration whether you are on social media website or not. Thus, if you are on any social media platform then you can get a higher rank. Google also knows which site is getting more traffic and which site are not. As said above, if you are on social media platform then you will get more traffic to your site. Thus, your SEO will be improved. 3. Social Media Marketing helps in building brand loyalty. Being on social media platforms helps you in becoming what you really are, i.e., a group of people. Otherwise, people knowing you looks at your site as a corporation. It is important for you to engage with your customers and develop a strong bond with them. This will help you in developing in them the trust on you which is very necessary. People are not going to take interest in your products if they don’t believe you. These are some of the reasons why businesses uses social media marketing. If you have a business or you are going to start one then do promote your products on social media. Social Media Marketing will help you in getting better results.