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Social Media Marketing is the process of promotion of products using social networking sites such as Facebook, Twitter etc. Social Media Marketing has became popular in a very short time. It has helped in the growth of many business. Social Media Marketing is very useful for the businesses, especially small business or a new business. The benefits that social media marketing gives to the business are mentioned below. 1. Social Media Marketing helps in improving SEO. 2. Social Media Marketing helps in improving brand loyalty. 3. Social Media gives more opportunities to the business to convert the visitors to loyal customers. 4. Social Media Marketing helps in increasing traffic to the site. 5. Social Media Marketing helps in distributing content easily. The popularity of social media marketing has increased with the increased popularity of social networking sites.