AFFORDABLE

The elements that should go into the social media marketing plan are mentioned below. 1. Firstly, identify your goals. Ask yourself what you want to achieve. What is the main purpose for which you are using social media marketing? Look into what your company needs. You will not succeed if you move forward without knowing what is your purpose. 2. Identify who your ideal customers are. If your business is suffering loss from social media marketing then it means that you have made a mistake in identifying your ideal customers. You should know who your target audience is. Any social media platform asks people about their interests when they create an account on it. So you can know from there who are interested in your post and target those people. 3. Make research on what your competitors are posting. This will help you in knowing what is working now. Researching your competition informs you about their activities. You can use those ideas to benefit yourself. 4. Choose the most appropriate channel for yourself. Most of the people makes account on the most popular social networking sites without making any research. You should know which platform is best suitable for you. You can know this from the people’s information they put on the social networking sites. 5. Now you have to create a content strategy. Without a quality content, social media marketing will not work. You have to make a great content strategy. The main components of a great marketing strategy are type of content, time of posting and frequency of posting. Presentation of your content also matters. So present it in a nice way. 6. Now you have to allocate budget. Make a list of tools that you need and what will be the cost of each. You can allocate your budget before establishing the strategy. 7. Now you have to do the last work. It is to assign roles to your team members so that there is no confusion afterwards.