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Today, social media has gained much importance in the field of online business. If you want to start social media marketing, follow the given below steps. 1. Before doing any work, it is important for you to know why are you doing social media marketing. You should know what are your goals that you want to achieve through social media marketing. You should know what are you aiming at. 2. I hope you now know your goal. Now find answer of questions like who is going to write your content, who will maintain your social media account and who writes well. It is very important to find answer of these questions so that you don’t face difficulties afterwards. 3. Now your work is to know who is your targeted audience. Where is your audience and what they are sharing? Post content on that same topic that interests them. Remember, sharing content with those who are not interested in your content is not going to do any good to you. Also, if you are sharing content with your target audience they are not interested in will do no good to you. Thus, you should make sure that you share the content your targeted audience are interested in. 4. Now as you know what interests your audience, you should start writing contents on that topic. Remember, your content must contain information that your audience finds useful for them. You must continuously post content on that topic. This will make them your loyal followers who look at you as the one who can meet their needs. 5. You must know that it is very important for you to give time to social media marketing. So to make sure that you don’t skip your social media activities, allocate some time for it and follow it. It is easier to stick to some work once you have scheduled it. 6. You must adopt the 80-20 policy when doing social media marketing. This means you should spend 80% time on social media doing activities not for self promotion and rest 20% activities for your self promotion. 7. Give more importance to quality than quantity. Remember, it is better to have 1000 followers who are loyal than 10,000 followers who have signed up to follow you but never acknowledge you again. 8. Your last work is to give up control. You must allow your followers to control the online conversation. This will help you in building better relationship with and getting emotionally attached to them. The above given steps will help you in starting a social media marketing. Make sure that you never stop learning. You must adapt the changes that comes with time. This will help you in walking with the trend.