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Facebook is one of the most popular social networking site. Most of the world’s population is on Facebook. So how business can leave opportunity to gain profit from there. If you want to do social media marketing on Facebook, follow the given below steps. 1. Your first work is to find out if your target audience is on Facebook. Doing marketing on Facebook will provide you no good results if your target audience is not on Facebook. 2. If your target audience is on Facebook, create an account on it and set up a Facebook page on it for your business. You can also use your personal Facebook page, if you have, to drive traffic to your business page. 3. If you don’t have ideas about what to post then you can take help from Facebook for business page. It has step by step guidance following which you will get your answer. 4. Tell people you know and your Facebook friends that your business is on Facebook. You can also use other social media sites like Twitter or Google + to post links to your Facebook page.You can also put your business Facebook page details on your website. 5. Use your profile to make people aware of your business. Include images, a link to your website, description of your products etc. 6. Make use of keywords in your posts that people uses to make searches related to your products and services. This will help you in appearing easily in search results page. If you have a Facebook page for your business then people will easily find you from their mobile devices. 7. Post contents on topic that are liked by people most. You should also make use of images as they get more likes and shares than text. Make sure that your content does not damage your reputation. 8. Advertise on Facebook if you want to reach to some groups on Facebook. 9. Facebook users like to talk to real people. SO be engaged with your followers. You should reply to any comments of your followers. You should also look into complaints made by them. 10. You have to direct people to your website from your Facebook page. You can provide a link to your site in your page from where people can go to your site. 11. Reward your followers by organizing competitions. Remember, there are a lot of people who uses Facebook to get special offers that they will not get at any other place. These are the steps that will help you in doing social media marketing in Facebook and being successful.