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Today, it is not surprising to hear that social media marketing has helped many businesses in achieving their goals. Social media is now one of the most powerful tool which is used for marketing. Social media has helped business in winning the trust of people which is the most important factor for any business who want to achieve their objectives. It is observed that business who are on social media are more trusted by people.People will get converted to your customers only if they believe in you. If they don’t believe you then there is no option for them to purchase anything from you. Social media helps in getting that trust of people. You don’t have to make a search to know that how popular social media is. You already know that most of the people are now on social media. Thus, there will be a number of people who will get to know about your company and your products and services. So there will be a greater chance that your products will be sold. Therefore, social media helps in reaching many people and thus, more and more people come to know about you. If you have a business then you should know that it is important for you to know about your audience and their needs. This can happen through social media. Social media allows people to give feedback. They can write what they want or what changes should be done in your site. This will help you in working according to what your customers want. Also, if you customer calls you if he have some problem then only you both know what conversation you had and how you dealt with it. But if you are using social media as a tool then people can ask their queries there. You can answer them and handle them. This will be observed by all the people on social media. This will create a better impression of your on others. These are some of the ways in which social media helps in marketing.