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In today’s world, businesses choose to promote their products and services on social media, which is a very effective method for increasing sales. Today, most of the strong brands promote their products and services on social media so that there is increase in their sales. But why these business uses social media? Well, the social media helps in the growth of business. Some of the ways in which it helps businesses are mentioned below. 1. It is easy for people to find you if you are on social media. People will not find it difficult to search for you. You will also be able to build a brand loyalty. It is very important for any business to win the trust of people. Otherwise, business will not be able to make any profit. 2. Social media helps in getting more and more visitors. Thus, more people will come to know about you and thus, there will be increase in sales. So business will be able to earn profit. 3. It is not a surprising thing that Google now ranks websites taking the presence of that website on social media into consideration. Thus, you will get higher rank if you are present on social media. Otherwise, you will not get a higher rank.