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Social Media has helped marketing in many ways. It helps in the growth of business. There are many ways by which social media has helped marketing. Some of them are listed below. 1. It helps in increasing brand awareness. It means more and more people come to know about it. Thus, the visibility of your website increases. 2. Without social media, only those people know about you who are already familiar about your products and services. But with the help of social media, more and more people get to know about your products and services. You also provide a link to your site from there. Thus, they can visit your site by clicking on those links. 3. Social Media helps in getting a better rank on search engine results page. While ranking websites, Google takes into consideration the factor that the website is present on social media or not. It is so because most of the strong brands use social media. Thus, if you want to get ranked higher on SERP then you should be on social media. 4. Social media helps in improving customer service. If a customer calls you then only you and that customer knows what conversation happened between you and him. But if the customer reaches to you through social media then all others will be able to see how you are handling your customers. This leaves a better impression of your on them. 5. Social media helps in increasing sales. As more and more people start visiting your site and purchase your products, your sales is increased. This increases your profit. These are some of the ways in which social media helps in marketing.