Hashtags are an important part of social media marketing. It helps you in connecting with other social media users having interest on same topic as yours. Hashtags helps in increasing your brand awareness. It helps in showing your content to more people than just followers. Thus, you can to more and more people about your products and services. This is a benefit to your business. You can use hashtags in any of the social media platforms - Twitter, Facebook, Instagram, Google+ etc. Hashtags helps in online conversation and also in increasing sales. In short, hashtags helps in increasing visitors to your website and increasing your sales and profit.