AFFORDABLE

As stated above digital marketing is a great start for marketers to promote their company and brand. Brand equity can be well attained through marketing digitally. It captures a wide market within a very short term unlike the traditional or other offline methods of marketing. Another thing is that the startup costs are not so high. Digital marketing is affordable. It is better for small businesses because it provides them a cost effective marketing channel. If you want to remain in the competition, it is necessary for you to use digital marketing techniques. It is so because, it would be difficult for you to cope up with the cut-throat competition if your competitors are using the modern digital techniques whereas, you are carrying on with the same old techniques. If this happens you will no longer be called as a competitor.