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Organic Search Engine Optimization refers to the process of improving the visibility of a website on the organic search engine results page. Some of the techniques of organic search engine optimization includes using keywords, back linking, link building and writing high quality content. Some black hat techniques such as keyword stuffing can also help you in boosting your organic SEO. But these methods can result in penalizing your site by Google. You may be given a lower ranking or your site may be blocked. So avoid using black hat tactics to achieve what you want. Some of the benefits of organic search engine optimization are mentioned below. 1. Helps in building greater trust among people. 2. More cost effective than other marketing tactics. 3. Generates more click.