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What is black hat seo and white hat seo?
Black Hat SEO refers to the use of wrong techniques to get a higher rank in the search results fastly. They have nothing to do with the experience of the user. These methods are not approved by the search engines, i. e., search engines doesn’t allows use of such methods. Black hat SEO techniques include Keyword Stuffing, Hidden text, Page Swapping, Duplicate Content, Article Spinning etc. People following these methods, when caught, are penalized with a lower rank or their site is banned. On the other hand, white hat SEO means use of right methods, i. e., methods that are approved by the search engines, to get a higher rank. They struggle to get their site to a higher rank. Their main motive is to satisfy their visitors so that they visit their site again and again. White hat SEO techniques include research, web redesign, content improvement, analysis etc. It is easily understood from above information that one should use white hat techniques to get a higher rank and remain on that position. Black Hat techniques, obviously, will help you in getting a higher rank in a very short time but you will not remain on that position for a long time. As Google get to know about this, you site will be dragged down to a lower position.

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