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There are various black hat SEO methods used by site holders. Some of those methods are mentioned below. 1. Keyword Stuffing : It is a technique in which a website holder fills its website with keywords, using it a number of times everywhere. These websites are not rich in content. These are just filled with keywords which makes it meaningless. For example, you have a pizza website. Your content is something like this- “ We offer delicious pizza. We offer different types of pizza and the pizzas are good in taste. Try out the pizza we offer to you and tell us how pizza was”. Here you are going on to use the word “pizza”. This is making the content senseless. Thus, users don’t have a good experience. 2. Gateway Pages : Gateways Pages are those pages that are made just to trick the search engines. These pages are rich in keywords but they are poor in content. Their one and only motive is to get a higher rank in search results page rapidly. As I told, these pages are rich in keywords. So whenever search related to these keywords are made, these websites are displayed as a result to the searcher. Thus, they gets benefit from it. But using these pages is not a smart choice. These pages are not going to help you in staying at a higher rank for a long time. Once you are caught, Google will penalize you by lowering your rank or blocking your site. 3. Page Swapping : Page Swapping means to change the page entirely after getting a higher rank in the results page. Thus if the people visits this site for getting information they want, they will get nothing as the whole page is changed. This means that people are searching for something and landing on something else page. Google don’t allow this. Google don’t allow anyone to cheat visitors. So as soon as Google will come to know about you using Page Swapping, you will be penalized. 4. Article Spinning : Article Spinning is another method of getting a higher rank easily. It is a method of producing fresh contents. Undoubtedly, updating or changing contents in your site is a good practice. But article spinning uses a software that writes different contents from a single article. These contents written are of low quality and and are written in very poor manner. Thus, people will not get benefit from these sites. So these are considered as a black hat SEO technique. You will be penalized as soon as Google comes to know about it. 5. Social Networking Spam : It is a technique in which a website holder sending links to people on social media comments or messages without providing them any important information. It is not so that posting links to social media is a black hat SEO technique. But spamming people by continuously sending links to people is a black hat technique. You will no longer be a high rank holder if Google catches you. So avoid using it. These methods will help you in getting higher rank in search results. But you should maintain the higher rank which is not possible if you are using these methods. As soon as the Google will get to know about the methods you are using to get higher rank, you will be penalized with a lower rank. So it is better to use white hat SEO techniques instead of black hat SEO techniques.