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How to do search engine optimization in my website?

Search Engine Optimization is very helpful as it lets search engine spiders find your website and also it helps in appearing your site at the top of search results. But just doing SEO once is not enough. You have to maintain it. It also requires continuous testing and monitoring. Below given are the steps that will help you in doing search engine optimization. 1. Understand your market and audience. You have understood your offline market and those customers. But that understanding will not work in the online world. You must know that the market and habits and behavior of the audience differs in online world. So you must have a understanding of it. It is very easy to do this. Just go and search for the products and services you have to offer. Note down the name of top websites that appears and check their customer reviews. 2. Research on keywords. If you are doing an online business then you must understand the importance of keywords. These are those words that your target audience is going to use to search for your products and services. So make a list of right keywords. Don’t use any keyword that is not at all related to your products and services. This is not going to help you. If you want to make a list of right keywords then you can also use tools like Google Keyword Planner. 3. Plan your site and then build it. Now comes the planning of your website architecture. Its time that you plan how your site will look. Also remember to use keywords in your web pages. As soon as you complete planning the architecture of your site, start building it. If you don’t have any knowledge about it then you can hire a professional team to do your work. They will do it and also there will be less chances of making any mistake. 4. Start blogging. Now you have completed building your website, right? So now come to publishing your content. It is not so that I am telling to covert your company to a publishing company. But posting contents and updating it on a regular time interval is necessary for you. Remember, content doesn’t means only text. There are some people who thinks that content means only text. But it is not so. You can also post images, audios, videos and graphs related to your products and services. 5. Build your social media network. You must have heard a lot of time what role do social media plays in a online business. Social Media can help you to reach out to many people. So go for making a social media network. You have many options to choose from such as Facebook, Twitter, Google+, Pinterest, LinkedIn etc. But make sure that the social media you are choosing have your target audience. This way you will be able to make strong relationship with your customers. 6. Do it yourself public relations. Good relation with public plays a very vital role in search engine optimization. You should know how you can establish and tell a compelling story about your brand. You must also have an idea about how you can get attention of media. Also, as mentioned above, use social media to make relationship with the customers and promote your brand. 7. Google Analytics. Having a basic understanding of Google Analytics is very important for you. You must understand what type of report do Google Analytics cover. This will help you in reading the report that your agency provides you at the end of the month. These are the steps that you should follow to do search engine optimization. If you want to know more about search engine optimization then you can go for reading some blogs on it and also you can join SEO communities to ask questions on it.

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