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Search Engine Optimization is one of those methods which is done by almost every business existing today online. SEO not only helps the search engine spider to find your site but also helps in getting at the top of results page. But search engine optimization is not a one time process. You have to maintain it. You need to follow the given below steps to do search engine optimization. 1. Understand your online market. It is important for you to know that the online world differs from the offline one. You may have understood your market and your customers when doing offline business. But the habits and behavior of audience in online world differs. Search for the products and services you have for your customers and see the list of top websites appearing. Note down the names of the best ones. You must also check the reviews of their customers. This will help you in understanding your market and also your audience in a proper way. 2. Keyword Research. Just now you have searched for the products and services, right? What were the words or phrases that you used to search? Those words are actually keywords that will help you in coming as a result to the searcher when he searches for any products you have to offer them. Keywords play a very vital role in search engine optimization. You must choose right keywords. Otherwise you will not get any benefit. 3. Plan your site and then start building it. Now you have the list of right keywords with you. So its time for you to starting planning the architecture of your site. Remember to use your keywords on every page of your website. Once you have planned your site architecture, start building it. You can hire a professional team who can do the work in the right order for you. Hiring professional team is beneficial because they have experience in this work and thus, there is less chance of making any mistake. 4. Start producing regular content. Now its time you start publishing content on your website. Remember, content doesn’t means only text. There are many people who have a wrong notion that content means they can put only text. It is not so. You can also use any image, audio or video relevant to your products and services. Also, just publishing once will not do. You have to maintain it on a regular time interval. Whether monthly or weekly, you must update your content and produce something new to your audience. 5. Build your social media network. Social Media is very helpful in increasing your brand awareness. So you must build your social media network. There are various option for you such as Facebook, Google+, LinkedIn, Twitter etc. But it is important for you to know where is your target audience and then build your network on that very social media. Social Media helps you to connect better with your customers and the audience for the content you publish. Understanding and maintaining relationship with them will help your SEO in the long run. 6. Do-It-Yourself public relationship. Relationship with the public plays a very vital role in search engine optimization. You must know how to establish and tell a attractive story about your brand. You must also know how to get the attention of media and also how to make use of social media to establish better relationship with your customers and promote your brand. 7. Google Analytics. It is very necessary for you to have a basic understanding of Google Analytics. You must also understand what type of report do Google Analytics cover every time. It includes audience, acquisition, behavior and real time.This lets you read your SEO report that your hired agency provides you. If you want some more information on Search Engine Optimization then you can read blogs on SEO or you can also ask questions on SEO communities. This will help you.