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Search Engine Optimization is the set of process that a website owner follows to optimize his website. The importance of search engine optimization has increased today. Below given are some ways in which search engine optimization helps business. 1. It is very important for a website to rank in the top five results. It is so because searcher don’t go beyond the fifth result. So if you want people to know you then you should lie in the first five. Search engine optimization helps you in attaining that rank. 2. Search engine optimization helps in winning the trust of people. It is observed that people trust those sites that are ranked at the top in search results. If you do search engine optimization then you can get the top position thus,. winning the trust of people. This may results in their conversion to your loyal customer. 3. Search Engine Optimization is good for the promotion of your website on social platforms. If people searching for the products offered by you finds you and finds you service awesome then he is definitely going to share this on social media like Facebook, Google+ etc. Thus your brand becomes popular. These are some of the ways in which search engine optimization helps business. Now as you know it, start doing it if you have a business and want to be at the top of all your competitors.