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The heart of good marketing strategy is to go where your customers are, and today that means having an effective online presence. There are many ways by which you can increase sales by using digital marketing. 1. Reaching more people :- Digital marketing makes it possible for your business to reach more potential customers. Digital marketing can be used to broaden your target market to more potential customers 2. Building relationships:- Digital marketing is not just about increasing your customer’s base, it’s also about building long term relationships with those customers, using techniques such as social media marketing. 3. Leveraging social media even further :- social media has become an increasing important part of any successful marketing strategy especially when social signals are used with seo. 4. Targeting your audience and your advertisement :- A large part of digital marketing is data collection and research. You know what your customers are buying, how often they are making purchases, and what areas of your website they visit most often. This data can be used to personalize the customer’s web experience, keeping the products and services they are interested foremost in their minds and allowing you to make actionable suggests as to future purchases.