AFFORDABLE

This is the question asked by several people. The reality is that Google Adwords don’t work for every business. It is not for every business, especially small business and new business. You will clearly understand this after reading the given below reasons for the same.
1.You have to pay for every click made on your ad. But today, prices have risen much. It is a difficult work for small business or new business to pay those amounts. Thus, they are unable to compete with the large business that are capable to pay such huge amounts.
2.Doing mistakes in Google Adwords costs you much. For instance, if the spelling of the keywords in your ad is wrong then it results in Google penalizing you. Similarly, if you forget to turn off the ads for your clients then you have to pay thousands of dollars. Both the results are not good for you.
3.The third reason is that there is limit of characters. For instance, you can use 25 characters in headline, 35 characters in each of the two line text and 35 in the display URL. This restriction makes using Google Adwords difficult and tricky.
I hope these reasons will clearly give you answer what you need.